{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Daybreak","title":"Why Swiggy's marketplace for therapists & tarot card readers is much more than a side hustle  ","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e5b25f9f\"></iframe>","width":"100%","height":180,"duration":552,"description":"Pyng, launched on 15 April, is quite a departure from Swiggy’s core food-focused business. The service marketplace, uncharted territory for Swiggy, is offering services of “verified professionals” (think therapists, chartered accountants, and even energy healers). No, it’s not a modified version of Urban Company. At least, not yet. For one, the latter offers standardised services comprising blue collar workers.But why exactly is Swiggy, a company with a market capitalisation of over Rs 80,000 crore, diversifying its business?Tune in. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.Listen to the latest episode of Two by Two hereHave a question for The Ken's next event on health, fitness and wellness? Here's your chance to help us shape the conversation: https://theken.typeform.com/to/bZhqWl2g","thumbnail_url":"https://img.transistorcdn.com/uPitovxKRYBGX6AWg9UrET6s3nAdkS-Ci9uZvsZj7vk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ODhl/ZWM4NmEwZTcxZjZk/MDRlYjAzNTNkMjJi/ZGQ2YS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}