{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Brand Growth Heroes","title":"Freja Bone Broth: How to Hit a £10M Run-Rate in Just 3 Years","html":"","width":"100%","height":180,"duration":2549,"description":"Episode 69: Freja Foods, Founder Ed Armitage\nHow to Hit a £10m Run Rate in 3 Years!\nIn this latest episode, Fiona talks to Ed Armitage, founder of Freja Bone Broth, who shares the secrets behind his award-winning, digital-first, scaling food business. \nWith a vision to become Europe's No. 1 bone broth brand, you'll hear how husband and wife team Ed and Jess built a multi-million-pound brand in just over three years - during extremely difficult economic conditions. \nInvestors like Harry Cain, the ex-MD of innocent smoothies Giles Brook and the ex CEO Unilever Paul Polman, have all invested in the business, find out why here!\nBy the way, we do a quick-fire Q&A at the end, and Ed is incredibly generous with his tips on how to grow a Direct-to-Consumer (DTC) brand profitably, so make sure you stay around and don’t miss these valuable nuggets.\nHere are the top 5 things you will learn from this episode:\nHow Ed and Jess have built a business that turned over £1M in the first four weeks of 2024 alone!\nWhy Harry Cain, the ex-MD of innocent smoothies Giles Brook ex CEO Unilever have all invested in the business\nHow a digital-first brand allows them to avoid the gate-keepers that make business hard in retail grocery\nHow to overcome the challenges that most consumer brand startups face \nEd’s 'turnover per full-time employee' Rule of thumb' that steers you on how many people to employ \n\nI hope you enjoyed this episode and that it has helped you and your business in some way!\nIf it has, please hit FOLLOW to subscribe and keep an eye out for the next episode, where I'll talk to another successful founder of a challenger brand who will share more valuable insights into driving growth. Your FOLLOW makes a big difference to me and to my business, thank you.\nClick the Follow button beside Brand Growth Heroes by finding it on your favourite podcast app here.\nUseful links:\nFreja's Website\nFind the founders on LinkedIn: Jessica Higgins & Ed Armitage\nFreja on Instagram\nFreja on...","thumbnail_url":"https://img.transistorcdn.com/0ozOtqRzcBWmBZEqvRDok1E7iKs6EmkwTVPod03PH6o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82YzI2/ODgyOTczYWUxZTg4/YmUxMzI3MzUxMGM5/NmExOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}