{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Exit Five Podcast","title":"#181: Content | B2B Copywriting 101 with Will Hoekenga, Founder of Six Words Studio","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e5fa6d3f\"></iframe>","width":"100%","height":180,"duration":3269,"description":"Dave sits down with Will Hoekenga, seasoned copywriter and messaging consultant for B2B SaaS brands and founder of Six Words Studio. Will shares his expertise on crafting copy for high-value web pages, like homepages and product pages, that drive conversions and speak directly to customer’s needs.\nDave and Will cover:\nThe importance of clear positioning and how it can make or break the effectiveness of your web copy.\nWhy collaboration between design and copywriting is critical for creating a customer-driven page structure that leads to conversions.\nHow to write web copy that differentiates your brand from competitors using unique, customer-centric language, moving beyond generic industry buzzwords.\nTimestamps","thumbnail_url":"https://img.transistorcdn.com/oH4uzMViDKDe2eiVVXtcCtRaaT6bQCDcyyhiaXHyatc/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MWNj/YmM2MTA2NjhiY2Zk/YjA3NTgwY2M2ZWVh/NGU2Yy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}