{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Choice Hacking: The Marketing Psychology Podcast","title":"How Duolingo Used Psychology to Make Learning Addictive","html":"","width":"100%","height":180,"duration":893,"description":"Duolingo is one of the world’s most successful learning-based businesses. In 2023, it made nearly half a billion dollars in revenue (a 46% increase from the year prior) and had 16.3M daily active users. \n\nMaybe its success isn’t surprising — there are lots of reasons to want to learn a new language: \n\nMaybe you’re planning a trip abroad, you’d like to improve your job prospects, or you were inspired by a popular movie or show.\n\nBut here’s Duolingo’s big challenge: \n\nIt’s easy to be excited about starting a learning journey. But it’s much harder to stick with learning than most people think. \n\nBut Duolingo has been remarkably successful keeping people engaged with digital learning. They boast a daily active user retention rate of about 55%.\n\nWhy? \n\nBecause they use psychology and behavioral science to keep us learning.\n\nJoin me (Jen Clinehens) today as I unpack the psychology behind Duolingo's massive success.","thumbnail_url":"https://img.transistorcdn.com/AsCudvVTfYwbANKYlY5W4uNs5KqIKpejtuIIUA_WWys/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MzM1/NjNlOGRlZTRiMjJj/ZTIxNGI2OGUxODVk/YzdmOS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}