{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Charity Charge Show - Nonprofit Podcast","title":"How AdGood Is Opening the Door to TV Advertising for Nonprofits","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e6146a95\"></iframe>","width":"100%","height":180,"duration":1565,"description":"Streaming has overtaken traditional TV, but most nonprofits still struggle to access connected TV (CTV) inventory at a sustainable cost. AdGood, a 501(c)(3) led by CEO Kris Johns, is changing that by securing donated, unused CTV inventory from major publishers and making it available exclusively to nonprofits, at roughly a 70% discount to market rates.The result: organizations can reach the biggest screen in the home with precise targeting and measurable outcomes—often at a price similar to social ads.In a recent Charity Charge Show conversation, Johns unpacked how AdGood works, why CTV belongs in a nonprofit media mix, and what’s next, including the new AdGood Nonprofit Media Fund to cover media costs for organizations with little to no budget.About Charity Charge:Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.","thumbnail_url":"https://img.transistorcdn.com/XfkPvOlEEMAiRczB_OiHMT_xGDPC0tHWtbRnnXwHQcI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82OGVj/NzlkMTIxY2E0MjU1/ZTg3YjE4MjQ5Yjg0/ZTcyOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}