{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"GTM Made Simple","title":"Target Market Relevancy: How To Sell to Your Best Customers","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e67c1252\"></iframe>","width":"100%","height":180,"duration":323,"description":"Most businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in.\nYou have to transform to fit your market.\nOn this episode of MOVE: Author’s Cut, Co-authors Sangram Vajre and Bryan Brown explain the ‘M’ in the MOVE framework— discussing why it’s so important to market to the right audience when moving to a new business stage.\nWhat we discussed:\n\nThe M in the MOVE framework\nThe call to action for companies\n\nThis is a #MOVE podcast. Check us out on Apple Podcasts, Spotify, or here.\nListening on a desktop & can’t see the links? Just search for MOVE in your favorite podcast player.","thumbnail_url":"https://img.transistorcdn.com/mLIo-Q5MhYvA0F0UiknTGssdhtuZFVfq1HGQhfBGrkY/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQzMzM3LzE2ODk4/MDU5OTktYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}