{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"Inside the Strategy that Makes Trulioo a Trusted Expert | Dawn Crew, Chief Marketing Officer, Trulioo","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e6812141\"></iframe>","width":"100%","height":180,"duration":2009,"description":"In this episode, Araminta interviews Dawn Crew, CMO at Trulioo, about marketing and content creation in the compliance and regulatory sector. They explore Trulioo's content strategy, emphasising the need for specificity and accuracy. Dawn highlights the organisational collaboration required for effective content creation, the recent rebranding of Trulioo, and the role of various channels. The discussion also touches on the usage of AI in content creation and the unique challenges and opportunities in marketing to enterprise clients within FinTech. The episode concludes with insights on Trulioo’s most impactful content pieces, notably their trends report and thought leadership initiatives.\nUseful links:\n\nFind Dawn Crew on LinkedIn: https://www.linkedin.com/in/dawncrew/\n\n\nTrulioo website: https://www.trulioo.com/\n\n\nFind Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ \n\nMint Studios website: https://www.mintcopywritingstudios.com/\n\n\nFor show notes and more information about guests, head to: www.fintechmarketinghub.com/podcast\n\n\nFintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack\n\n\n Our website: https://www.fintechmarketinghub.com/ \n\nOur podcast: https://www.fintechmarketinghub.com/podcast\n\n\n\nThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/\n\n\nKey topics discussed:\nWhy content is at the core of Trulioo's go to market strategy\nTrulioo's content strategy to being a trusted expert\nUsing content to stand out in a saturated market\nHow the rebrand helped them understand their brand persona\nTimestamps:\n\n00:00 Intro\n\n01:19 Guest Introduction: Dawn Crew\n\n02:57 Dawn's Role as CMO \n\n03:56 Importance of Content in Marketing Strategy\n\n05:29 Types of Content and Their Impact\n\n08:33 Content Strategy and Team Collaboration\n\n10:00 Measuring Thought Leadership\n\n11:10 Content Distribution Channels\n\n13:40 Targeting Enterprise Clients\n\n17:22 Creating High-Quality Content\n\n21:15...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}