{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Market Like a Fintech","title":"Inside the Strategy that Makes Trulioo a Trusted Expert | Dawn Crew, Chief Marketing Officer, Trulioo","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e6812141\"></iframe>","width":"100%","height":180,"duration":2009,"description":"In this episode, Araminta interviews Dawn Crew, CMO at Trulioo, about marketing and content creation in the compliance and regulatory sector. They explore Trulioo's content strategy, emphasising the need for specificity and accuracy. Dawn highlights the organisational collaboration required for effective content creation, the recent rebranding of Trulioo, and the role of various channels. The discussion also touches on the usage of AI in content creation and the unique challenges and opportunities in marketing to enterprise clients within FinTech. The episode concludes with insights on Trulioo’s most impactful content pieces, notably their trends report and thought leadership initiatives.Useful links:Find Dawn Crew on LinkedIn: https://www.linkedin.com/in/dawncrew/Trulioo website: https://www.trulioo.com/Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/ Mint Studios website: https://www.mintcopywritingstudios.com/For show notes and more information about guests, head to: www.fintechmarketinghub.com/podcastFintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack Our website: https://www.fintechmarketinghub.com/ Our podcast: https://www.fintechmarketinghub.com/podcastThis episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/Key topics discussed:Why content is at the core of Trulioo's go to market strategyTrulioo's content strategy to being a trusted expertUsing content to stand out in a saturated marketHow the rebrand helped them understand their brand personaTimestamps:00:00 Intro01:19 Guest Introduction: Dawn Crew02:57 Dawn's Role as CMO 03:56 Importance of Content in Marketing Strategy05:29 Types of Content and Their Impact08:33 Content Strategy and Team Collaboration10:00 Measuring Thought Leadership11:10 Content Distribution Channels13:40 Targeting Enterprise Clients17:22 Creating High-Quality Content21:15 Rebranding and Its Impact28:41 Leveraging AI in Content...","thumbnail_url":"https://img.transistorcdn.com/p4z9HdTvl2PMMe-z87LJ9JnNcyUwWc0fHDpHoKBtVlE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNzc1/ZTk1ZDc0NWEzMGRm/ZjJiZjYyOGU1YmQ4/ZTNjYS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}