{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Masters in Marketing Agency","title":"How One Niche Can Skyrocket Your Agency with AddMedia NYC’s Shanta Adhikari","html":"","width":"100%","height":180,"duration":1788,"description":"This episode, AddMediaNYC’s CEO Shanta Adhikari talks about why he choose to focus his marketing agency on one niche, the unique difficulties of marketing for dentists, and how he got new marketing clients through cold emailing. Shanta Adhikari is the CEO of AddMedia NYC, a marketing firm that helps local dental practices develop profitable customer acquisition channels using direct response advertising and remote sales teams.In 2022 his agency directly generated over 5 million impressions, over 700 scheduled appointments, $30M+ in pipeline value, and more than $6M in direct sales & production for their clients across the US. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency:How to become an IOS game developer.The benefits of focusing on one industry.Using cold emails to get new clients.The response rate you get from cold emailing.How marketers should approach dentists.The difficulties of marketing for dentists.When to hire your first employees.Unconventional hiring techniques.Hiring mistakes to avoid.Resources:AddMedia NYCJeff Miller Insider SecretsSapiensWay of the WolfThe Game w/ Alex HormoziDevNoodleConnecting with Shanta Adhikari:LinkedInInstagramConnecting with the host:Josh Hoffman on LinkedInQuotables:8:21 - “I’m trying to act like a customer, awesome hey by any chance do you this type of service for HVAC their like yes hey fantastic awesome do you mind if I pitch you real quick or something like that like can I pitch you real quick they say yes ok fantastic I can do this for you would it be impossible for us to spend 5 minutes together over a call and at some point it’s a number game you do it so many times that someone’s going to say yes.15:04 - “One time I hired a guy to do my calls and he was doing amazing this was after onboarding, he was killing it, dude was booking so many appointments I’m like Jesus Christ. I find out that in one day I’m listening to the calls he’s doing the calls drunk. So that was insane...","thumbnail_url":"https://img.transistorcdn.com/9HFX6i0TzOia311sMPjbjib_E3w7aImGetF-LN1PCVs/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzI3OTY2LzE2NDM2/NDk3ODEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}