{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Professional Artist Podcast: Art Business Transformations","title":"How to Stop Undercharging for Your Art (And Get Paid What You're Worth)","html":"","width":"100%","height":180,"duration":1343,"description":"Free 4-Day Challenge for artists: https://professionalartist.com/free\nJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.\n---\nIn this episode of The Professional Artist Podcast, artist and muralist Pepa Ivanoff is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.\nOriginally from Australia and now based in Costa Rica, Pepa has built an international career completing 343 murals around the world in just nine years. \nAlong the way, she learned that treating art like a profession also means understanding exactly what your work costs to create and being willing to charge accordingly.\nIn this episode, Pepa shares how undercharging led her to resent projects she should have enjoyed, what changed when she calculated the true costs behind her work, and why knowing your value helps you identify which clients and opportunities are actually worth pursuing.\n“If you're serious about being an artist, being compensated financially for that is something that you need to get really comfortable with.”\n— Pepa Ivanoff\nTimestamps:\n00:00 Introduction\n01:38 Entre Palmeras - A Studio Canvas\n03:17 From Surfboards to Murals -  How It All Started\n04:48 Questioning the Myth That Art Isn't a Real Career\n07:25 Financial Freedom on Your Own Terms\n09:15 Saying No More Than Yes -  Evolving the Commission Practice\n11:15 The Bird of Paradise Mural - A Repeat Client\n12:09 Having the Money Conversation Early\n15:25 Getting Comfortable with the Money Conversation\n16:47 How She Discovered She Was Undercharging\n18:39 The Pilates Studio Mural -  A Client Who Became a Friend\n19:29 The Starving Artist Myth\n20:36 Final Advice\nConnect with Pepa\nWebsite: https://pepallama.com/\nInstagram:  https://www.instagram.com/pepallama/\nLearn more about The Professional Artist Association:\nMentoring:\nApply...","thumbnail_url":"https://img.transistorcdn.com/1w06IKct0FZ59SGs6Y8H5DQOlgFvyRf7GbYr1lhEpu0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yYjgx/ZjQ3MjE4YjdhNDFi/OGE2ODg0NDY2ZDdi/ODI0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}