{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Armed and Ready to Heal","title":"Adductors, Hand Towels, and Other Things I Learned the Hard Way","html":"","width":"100%","height":180,"duration":2405,"description":"Every massage therapist has a story they only tell people they trust. This is two of them.\nOne starts with a Craigslist ad, a friend from massage school, and a parking lot safety plan held together with text messages and sheer determination. The other starts with a referral from someone Tabitha loved, a hundred dollar bill on the counter, and a name she typed into her own system without once reading what it said.\nBoth are funny. Both are real. And both taught her something she could not have learned any other way about what grooming actually looks like in a treatment room — and why your nervous system is one of the most important clinical tools you own.\nIn This Episode\nWhy Craigslist seemed like a completely reasonable marketing strategy at the time\nWhat it means when a new client requests specific muscle groups by anatomical name before you've even said hello\nThe text thread that unraveled an entire marketing campaign in real time\nWhat grooming actually looks like in a treatment room — and why it doesn't always look like what you think\nThe hundred dollar bill, the jealous wife, the grandchildren at Purdue, and the Google search Tabitha wishes she could erase from her search history\nHow to shut it down cleanly, professionally, and without losing your footing\nWhy your nervous system knows before your brain does — and what to do when it goes off\nQuote From This Episode\n\n\"I still believed people were inherently trustworthy. Not surprising if you look at my dating history. Turns out being raised by a narcissist does impact how you run a business. Who knew.\"\n\nResources Mentioned\nSoma Massage Clinic \nCEU Communication Course — coming soon\nAbout Your Host\n\nTabitha MacDonald is a Licensed Massage Therapist, Intuitive Coach, and wellness entrepreneur with a brick and mortar clinic and an online program. She has been in the massage and wellness industry since 2002, full time since 2012. She helps massage therapists make more money doing what they love and stick around long...","thumbnail_url":"https://img.transistorcdn.com/_Af0WitV1lLif8ON_OcJq8wznoSWdq_5E6-zg3S0Occ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80MDQ4/ZDZmN2Y3ZGI1ZjFh/NzU0N2YxMTFiOTRh/MDhkYi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}