{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 297: How to Keep Making Sales in a Tough Market (with Prerna Malik)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e6a8cf0f\"></iframe>","width":"100%","height":180,"duration":2745,"description":"In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.Prerna shares key strategies for creating engaging \"Nurtured for Sales\" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.Key takeaways include:Adapting email strategies to combat overcrowded inboxesThe value of storytelling in engagementEffective audience segmentation and extended pre-launch periodsThis episode offers essential insights for both seasoned entrepreneurs and newcomers to enhance their email marketing efforts. Tune in to equip yourself with practical tools for success!Chapters:0:04: Introduction to Email Marketing Strategies4:38: The Impact of AI on Email Marketing9:35: The Importance of Unique Messaging15:32: Effective Newsletter Strategies19:38: Promoting the Start, Scale, Succeed Conference24:49: Sharing Personal Stories for Connection31:01: Modern Launch Strategies41:07: The Content Bistro Rebrand43:32: Conclusion and Resources for ListenersWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!FREE Resources to Grow Your Online Business:Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}