{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Work Less, Earn More","title":"Ep 297: How to Keep Making Sales in a Tough Market (with Prerna Malik)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e6a8cf0f\"></iframe>","width":"100%","height":180,"duration":2745,"description":"In this episode, I chat with Prerna Malik, co-founder of Content Bistro, about the future of email marketing in 2025. We discuss the challenges of inbox saturation and the importance of authenticity in communication as consumer behavior evolves.\nPrerna shares key strategies for creating engaging \"Nurtured for Sales\" newsletters that connect with non-buyers through storytelling, and she explores new approaches to product launches that emphasize consumer preferences.\nKey takeaways include:\nAdapting email strategies to combat overcrowded inboxes\nThe value of storytelling in engagement\nEffective audience segmentation and extended pre-launch periods\nThis episode offers essential insights for both seasoned entrepreneurs and newcomers to enhance their email marketing efforts. Tune in to equip yourself with practical tools for success!\nChapters:\n0:04: Introduction to Email Marketing Strategies\n4:38: The Impact of AI on Email Marketing\n9:35: The Importance of Unique Messaging\n15:32: Effective Newsletter Strategies\n19:38: Promoting the Start, Scale, Succeed Conference\n24:49: Sharing Personal Stories for Connection\n31:01: Modern Launch Strategies\n41:07: The Content Bistro Rebrand\n43:32: Conclusion and Resources for Listeners\nWant to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society.\n\nHave you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck!\n\nFREE Resources to Grow Your Online Business:\nGrab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ \nWrite a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan \nWork with Gillian Perkins:\nApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind \nGet your online biz started with Startup Society: https://startupsociety.com \nLearn more about Gillian: https://gillianperkins.com ...","thumbnail_url":"https://img.transistorcdn.com/jSVFNaMVaq2xN_XXMdPWb2thI2IwCmxWI1ny0RZrwGE/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ5MjUwLzE3MDY2/NDcyMjQtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}