{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"HUNGRY.","title":"Pret a Manger & Itsu Founder - The Biggest Mistakes I Made Building a Billion Dollar Brand ","html":"","width":"100%","height":180,"duration":6024,"description":"Julian said every mistake he ever made boiled down to two things...\nWhen you lose sight of these two core relationships...\nProduct <> Customer.\nSimplicity <> Complexity.\nGet these right.\nLITERALLY everything else falls into place.\nON THE MENU:\nHow to Scale from 7 to 17 to 70 Sites… “70% of issues you’ll face is losing focus product and customer”\nFounder Mode = Just make the product better. Never stop making your product better. Complexity is Organisational Cancer. Constantly find simplicity in complexity.\nBarnacles on a Boat Rule: constantly remove complexity.\nWhy Simplicity is HARD, complexity is EASY.\nITSU’s Unique Hiring Policy, the 4 qualities    I care\n    I take pride\n    I want to grow\n    I build trust\nWhy Product is always bigger than the founder and the team\nITSU Character Qualities\nBe thankful\nBe there\nBe accountable\nBe brave\nBe there. Stay close to your customers, always.\nNever let bad negative energy get in the way of pursuing excellence\nBrand Building is a very simple formula: customers + product ripped up lost touch of simple formula of product & customer\nBe objective and truthful about your product + Inconvenient truth: your product is everything\nHuman energy oils the wheels of the machine\nSeth Godin: This is crap = this is I care\nWhy you must stick with hard that’s where Excellence is built","thumbnail_url":"https://img.transistorcdn.com/gxmV4UzMdxQXxd72h-fgEanMz6IG37j1u683zTmU0ac/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZGI4/Y2FkNjcwNmEwMDNm/YWUwOTcyZTM0YzYw/YWU3My5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}