{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everything Clicks","title":"How Healthcare UX Keeps People at the Center - Maria Alexander, Tu Nguyen & Megan Baker","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e705caa5\"></iframe>","width":"100%","height":180,"duration":2962,"description":"In this special panel episode, three experts share how they approach user experience in healthcare, one of the most regulated, emotionally complex, and high-stakes digital environments there is.- Maria Alexander is a Principal Content Designer at Blue Shield of California- Tu Nguyen is Head of Customer Success at Ours Privacy and a former experimentation leader at Disney and Smart Panda Labs- Megan Baker is Partner and Senior UX Managing Director at Slide UX, a consultancy focused on cognitive impairment, brain health, and aging.You will hear:- Why privacy constraints don't mean less understanding of users, they mean more intentional researc- How backend system failures undermine even well-designed front-end experiences- What \"trauma-informed writing\" means and why content teams should design for imperfect attention- Four design principles that carry over from healthcare to any high-stakes UXAnd much more.Learn how the toughest UX environment in digital can teach every industry how to keep real people at the center of the experience.=== Connect with the panelists:- Maria Alexander: https://www.linkedin.com/in/mariaalexander/- Tu Nguyen: https://www.linkedin.com/in/nguyen-tu/- Megan Baker: https://www.linkedin.com/in/meganbaker12/=== Websites:- Blue Shield of California: https://www.blueshieldca.com/- Ours Privacy: https://oursprivacy.com/- Slide UX: https://slideux.com/=== Resources:- Don’t Make Me Think by Steve Krug: https://www.amazon.com/Dont-Make-Me-Think-Usability-ebook/dp/B000SEGQNS=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com","thumbnail_url":"https://img.transistorcdn.com/5PP3NwAttqB8h4tspzwwRLQP3TN185hV1MbMG2ks3k8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMGYx/OWQ4NmJmYzVmYThh/YmRiNmJlYzM3Njg2/Y2M2OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}