{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Floral CEO","title":"Strategies to grow your side hustle and quit your day job","html":"","width":"100%","height":180,"duration":1469,"description":"Hey, flower friends! 🌸 Welcome back to another episode of the Floral Hustle Podcast. I'm Jen, and today we're diving into a topic close to my heart: navigating the strategy of growing your floral business while still working that day job grind. Yep, I've been there for a solid decade in corporate before fully embracing my floral passion.Overcoming Challenges:🌿 Flower Pickup Woes: Getting flowers while holding down a day job can be tricky, but it's doable. Consider flexible options like flower delivery or utilizing freelancers to handle the initial processing while you're at work.🌿 Weekend Supply Runs: If weekdays are tight, use weekends to stock up on supplies. Some wholesalers are open seven days a week, offering that extra flexibility.🌿 Strategic Location: My life design included living minutes away from work, giving me the flexibility I needed. Think creatively about how you can structure your life to make this work for you.Consultation Conundrums:🌸 Lunch Break Consults: Schedule consultations during your lunch break. One day a week, dedicate 45 minutes for client meetings, ensuring you set clear boundaries.Transitioning from Day Job to Full-Time Florist:🌺 Putting a Value on Freedom: When contemplating leaving my six-figure corporate job, I assigned a monetary value to the freedom and time I'd gain, especially with a new baby on the way.🌺 Budgeting for Success: Knowing your expenses is crucial for profitability. Understand what it takes to pay yourself, factoring in taxes, Social Security, and other costs.🌺 Setting Income Goals: Work backward from your desired income to understand the sales volume needed. Consider promotions or partnerships to fill gaps in your schedule.🌺 Creative Marketing: Use Instagram, Facebook, or partnerships to fill scheduling gaps. Be creative with promotions and collaborations to boost bookings.🌺 Knowing Your Numbers: Understand your business averages, profit margins, and costs. This knowledge empowers you to set realistic income...","thumbnail_url":"https://img.transistorcdn.com/FHz-UgopUhJpJn1O-4JHblhUpmcOM1-ut37jvDGyuz8/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ODcz/NzBkZGFkZjUyZjU5/ZTk5ODAxMTAzZjFj/NDIzNS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}