{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"This Meeting Could've Been a Podcast","title":"This Kickoff Could've Been a Podcast LIVE","html":"","width":"100%","height":180,"duration":3301,"description":"Most companies guard their marketing plans like state secrets. We did a live podcast episode to show you everything. Josh tripled Jess's pipeline goal (classic CEO move), organic search is in chaos, and marketers everywhere are white-knuckling their way through what Josh calls \"pipeline anxiety.\"\nSo what's Vector doing about it? Ghost tours. Influencer programs. Adding a demand gen hire to the team. And a whole lot of marketing on vibes that's about to get way more measurable. \nIn this bonus live episode, Jess and Josh break down their entire 2026 marketing strategy—the three big rocks, the budget, the hires, and yes, the Lexapro-inducing vulnerabilities keeping them up at night. Because if you're gonna build in public, you might as well go all in. \nGet to the good stuff: \n[00:00] Josh opened with a casual pipeline goal update: triple it. Jess pretended to be fine. She wasn't fine. \n[01:22] Marketing to marketers means you're getting paid to have therapy sessions about pipeline with your entire ICP. \n[02:00] Pickleball notepad flashcard game begins. First up: organic search. Pure chaos. SEO-GEO-EIO. \n[04:40] Josh's internal fear: losing organic traffic is scary, but losing visibility and attribution? That's the part nobody's talking about. \n[06:16] Vector's product roadmap includes bot detection for ads—because 10-15% of your ad spend is retargeting Terminator, not humans. [08:23] Paid media still has volatility and black box vibes, but it's making a comeback as cold email implodes. \n[10:00] Cost per ICP click is Vector's killer metric—because cost per click doesn't matter if everyone clicking is garbage. \n[12:32] ABM as a strategy? Love. ABM tools? Not so much. Marketers are finally leaving the legacy platforms. \n[15:37] Consolidation is inevitable, but Josh had thoughts on whether Vector is best-in-breed or all-in-one. (Spoiler: it's the political answer.) [18:00] The major theme for 2026: pipeline anxiety. Every marketer feels it. Lexapro sales are up. ...","thumbnail_url":"https://img.transistorcdn.com/nANzXJDcDnwX9OR5nzo8zqG5w2ETTdTJ8zTsMRh1U2Y/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMGFl/Y2YxMzUzNjhkZWMx/MjUxZWYwNzMxNGE1/YTQxNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}