{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Reed Between the Lines","title":"How to Get Executive Buy-In for Bold Marketing Ideas (with Adam McQueen & Grayson Ottenbreit, Klue)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e73bebc2\"></iframe>","width":"100%","height":180,"duration":4398,"description":"Most marketers play it safe. These two don’t.\nIn this premiere episode of Reed Between the Lines, I sit down with Adam McQueen and Grayson Ottenbreit from Klue — two marketers who’ve turned B2B content into something people actually want to watch. And no, that’s not an exaggeration.\nFrom a surprise invite to be on the show to the behind-the-scenes of their viral hit Klueless, this episode is packed with real stories, smart tactics, and a lot of laughs.\nPress play to discover:How Klue built a culture that rewards creative risk-takingWhat it really takes to get executive buy-in on non-traditional ideasThe story behind Klueless, a parody-meets-product mini-film that makes B2B fun (and effective)Why marketers need a system to fuel creativity, not just ideasThe creative process behind Coffee & Compete, and how to use video to build an audience and a pipelineIf you're trying to do brand marketing that doesn’t get ignored, this one’s for you.\n⬛ Get started with Goldcast: https://bit.ly/42bgdJo\n⬛ Follow Adam on LinkedIn: https://www.linkedin.com/in/adam-mcqueen-%F0%9F%94%8E-032a5b10b/ ⬛ Follow Grayson on LinkedIn: https://www.linkedin.com/in/graysonottenbreit/ \nMore from The Reeder:🟩 Website: https://www.thereeder.co🟩 Subscribe: https://www.thereeder.co/newsletter🟩 Partner with The Reeder: yo@thereeder.co🟩 LinkedIn: https://www.linkedin.com/in/devinreed🟩 Instagram: https://www.instagram.com/thereederco/🟩 TikTok: https://www.tiktok.com/@the_reeder\n(00:00) Welcome to the Show(01:47) Pitching a Bold Idea Directly to the CEO(07:05) Earning Creative Freedom Without a Marketing Resume(11:15) How a Ridiculous Skit Landed Grayson the Job(14:54) Why Reposting Content Actually Works(19:18) Behind the Making of Klueless(25:20) From Script to Screen: Klueless Creative Process(30:49) Premiering a B2B Skit to Live Customers(36:03) Why Using Employees Makes Content More Relatable(42:40) Scaling Video with a Tight Process(49:57) Klue’s Newsletter Strategy for Audience Growth(55:44) How...","thumbnail_url":"https://img.transistorcdn.com/4R9gDudgtQCIWhBxJI78M1FCeK0ZxR7ILjYS_u7oW1c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzUxMTQyLzE3MTA4/NzcwNzYtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}