{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Game Dev Podcast | Coffee with Butterscotch","title":"[Ep569] Game Devs Talk About Steam Tags For an Hour","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e758fd01\"></iframe>","width":"100%","height":180,"duration":3791,"description":"In episode 569 of 'Coffee with Butterscotch,' the brothers dig into how Steam tags actually drive discoverability for indie games, and what tools like GameDiscover.co reveal about whether the right players are finding your game. The conversation turns on a deceptively simple question: not what your game is, but who it's actually for.\nSupport How Many Dudes!\nOfficial Website: https://www.bscotch.net/games/how-many-dudes\nTrailer Teaser: https://www.youtube.com/watch?v=IgQM1SceEpI\nSteam Wishlist: https://store.steampowered.com/app/3934270/How_Many_Dudes\n00:00 Cold Open\n00:36 Introduction and Welcome\n01:58 Understanding Steam Tags and Discoverability\n04:55 The Importance of Accurate Tagging\n07:58 Identifying Target Audiences\n10:43 Navigating Game Genres and Expectations\n13:54 The Challenge of Marketing Complex Games\n16:59 Using Data to Inform Tagging Strategies\n23:45 Defining Game Genres and Tags\n25:58 Balancing Primary and Secondary Game Features\n29:19 The Complexity of Game Genres\n31:33 The Evolution of Game Genres and Language\n34:12 Platform-Specific Audience Differences\n38:09 Refining Game Tags for Better Audience Reach\n45:46 The Challenge of Game Development and Audience Understanding\n50:57 Adjusting Game Pricing and Expectations\n57:33 The Role of Randomness in Success\nTo stay up to date with all of our buttery goodness subscribe to the podcast on Apple podcasts (apple.co/1LxNEnk) or wherever you get your audio goodness. \nIf you want to get more involved in the Butterscotch community, hop into our DISCORD server at discord.gg/bscotch and say hello! \nSubmit questions at https://www.bscotch.net/podcast, disclose all of your secrets to podcast@bscotch.net, and send letters, gifts, and tasty treats to https://bit.ly/bscotchmailbox. \nWe also built Ludokit, a tool for managing store pages, promo art, localization, achievements, credits, fonts, change logs, and more. Check it out at https://ludokit.com!\nFinally, if you’d like to support the show and buy some coffee FOR...","thumbnail_url":"https://img.transistorcdn.com/57RnUDMrX7h6l91fJ2kOsVBxjM7ppOThe0dep8MNmrA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzMxMTcxLzE2NTM1/MDM3OTEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}