{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Playbook Podcast Powered by Talisman","title":"Episode 6 - NYC Playbook Conversations: How BetterHelp Turned Purpose into a Platform for Leadership in Sports","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e75a122c\"></iframe>","width":"100%","height":180,"duration":2351,"description":"In this episode, Sarah Brooks, CMO of BetterHelp, is interviewed by Talisman advisor Tom Fox to discuss how the brand is redefining what category leadership looks like - by connecting the worlds of mental health, sports, and purpose. We go inside BetterHelp’s strategy for using sports as a platform to normalize therapy, and spark cultural conversation. The discussion reveals how purpose-driven marketing can create emotional impact while driving meaningful business growth.","thumbnail_url":"https://img.transistorcdn.com/YN-GICIFRHgNGVQrEPrerf5eIhQk23ZxLRuTpAZjQVA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wY2Rk/ZTEyNjJmZWJlYjRh/YjNlZmJiZDQ4NGZh/OGNkNC5qcGVn.webp","thumbnail_width":300,"thumbnail_height":300}