{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Micromobility Podcast","title":"Apple C(ar)mputer - why Apple should be thinking micromobility, not automobility","html":"","width":"100%","height":180,"duration":3495,"description":"On this episode, Horace joins Oliver on the show to talk about what an entry by Apple into the mobility market would look like, and why a car is perhaps the wrong form factor to be looking at. They talk through the growth prospects for micromobility, and why Apple’s entry into the market would be a meaningful contribution to the world of mobility. This is on the back of Horace’s post ‘Apple Computer’ published on the Micromobility Industries blog recently. Check it out here: https://micromobility.io/blog/2021/1/11/apple-computerSpecifically they dig into: - The parts of the upcoming Micromobility World conference that Horace is most excited about- The size of the car market vs the micromobility market as it currently stands- Where the margins lie- Why Apple has typically entered into industries that are still ‘embryonic’- What a meaningful contribution could look like and what technologies would materially affect the user experience- The constraints of infrastructure on useability and the ‘feel’ of a vehicle- How computation becomes more personal over time, and why that will apply to vehicles too- The revisit Microsoft’s decision in the 90’s to get into the lounge, and why that was the wrong question. - Horace coins the term ‘smartphone-y’Thanks again to the sponsors of this episode, Christensen Group. Christensen Group, a lead player in the micromobility insurance category. As the micromobility space continues to grow around the world with a diverse spectrum of business models, Christensen Group continues to be a leader in the space servicing: e-scooter, moped, motorcycle, e-bike sharing operations along with: subscription & private based programs,  manufacturers, AI technology providers and more. They will have a virtual booth at this year’s Micromobility World event on January 27-29.  They invite you to stop by and have a chat with them about safety, fundraising, regulatory requirements, and trends in the risk and insurance marketplace, or whatever else is on...","thumbnail_url":"https://img.transistorcdn.com/at7G3gxGDWglvTJ3FfhPtfaxPELHBPmCFC9m1Fl166c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xZjFh/Y2JhNjg4Mzg5MzJi/ZGJlMGFmNjA4ZjU4/NzMzOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}