{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How Long-Term Marketing Can Help You Generate More Profits","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e7813e95\"></iframe>","width":"100%","height":180,"duration":3904,"description":"How can long-term marketing help you generate more profits than growth hacking?\nConnor is the Head of Marketing for Phorest, salon software that helps salons grow their businesses.\nOn today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources.\nJoin us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business.\nTopics covered:\nDealing with ADHD as an adult\nLearning from bad marketing and past mistakes like using scammy email campaigns and working on a product you don’t believe in\nLong-term marketing instead of growth hacking\nSpecialization and narrowing target market for startups\nSuccessful content and long-term marketing strategies\nConnor’s hiring practices\nAdvice for future marketers and learning to say no\nResources mentioned:\nThe Tao of Warren Buffett by Mary Buffett and David Clark\nGrowth Hackers\nHidden Champions by Hermann Simon\nGood Strategy, Bad Strategy by Richard Rumelt\nGood to Great by Jim Collins\nStratechery  \nSaaStr\nFarnam Street\nTrust me I’m Lying by Ryan Holiday\nNothing Ventured Blog from Phorest","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}