{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits","title":"Nonprofit Fundraising: Your Year-End Email Blueprint (Don't get buried in their inbox)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e78bc87b\"></iframe>","width":"100%","height":180,"duration":1157,"description":"In this episode of The Nonprofit Launch Plan Podcast, Matt breaks down a simple, practical, and highly effective three-email year-end fundraising strategy designed specifically for startup, small, and growing nonprofits. Whether you’re behind on your December communications or trying to maximize year-end generosity, this episode gives you a proven roadmap to follow.Matt shows why email is still the #1 driver of online giving for small nonprofits and how even organizations with modest budgets can see strong results by sending the right messages at the right time.🔑 What You’ll Learn in This Episode1. Why Email Still Works for Year-End GivingEmail continues to outperform social media and ads for small nonprofits.Donors expect to hear from you in December, but they can only respond if you show up.2. The 3 Emails You Must Send in DecemberEmail #1: The Story Setup (Early–Mid December)This email lays the groundwork. It includes:One clear, concise impact story (character → challenge → solution → outcome)One specific need donors can meetOne call to action with a Give Now buttonMatt emphasizes keeping the story to 3–4 sentences and writing like a human: warm, relational, mission-centered.Email #2: The Reminder & Progress Update (Mid–Late December)Send this about a week before Christmas. This email:Updates supporters on progress toward your goalRepeats the need with new numbersEncourages continued momentumEnds with the crucial P.S. repeating the deadline or goalPeople love progress. This email lets them feel part of something that’s moving forward.Email #3: Final Call to Action (December 31)Short. Direct. Clear. This message taps the shoulder of every well-meaning procrastinator who meant to give but didn’t get to it yet.Include:A simple reminder that today is the last day for a tax-deductible giftA quick tie-back to impactOne big, obvious call to actionNo pressure. No guilt. Just clarity.4 Principles That Strengthen Every EmailNo matter which of the three emails you're...","thumbnail_url":"https://img.transistorcdn.com/Ow_mdPKtNT31gIVnfoVLmanfsZs4RjoU9srPFy24hWM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS81ODRk/Njc1YzlhZTlmYzY2/ZGRhYWMwYTRjYjJi/NThlMS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}