{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Charles Brun: Building IZIPIZI into a Global Eyewear Brand Sold in 80+ Countries","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e799d5cb\"></iframe>","width":"100%","height":180,"duration":2626,"description":"Charles Brun is the co-founder of IZIPIZI, a Paris-based eyewear brand designing stylish, affordable glasses now sold in over 80 countries worldwide.Expect to hear about:– Founding with Friends: How Charles and two high school friends of his launched IZIPIZI in 2010, and the rules they set to protect their friendship.– Beyond Wholesale: Why wholesale worked early, and how they layered in DTC and retail channels to build a lasting brand.– The Rebrand Bet: The 18-month switch from “See Concept” to IZIPIZI, and how they picked their new name.– Cracking the U.S. Market: How IZIPIZI plans to turn the U.S. from 15% of their total revenue into their #1 market.– Staying in Control: Charles' thoughts on when PE partnerships truly add value to your brand.Find Charles on:LinkedIn – https://www.linkedin.com/in/cbrun/ ","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}