{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"START","title":"Nikhil Reddy, CEO & Cofounder, Arzule \"Gong for ecosystem driven growth\"","html":"","width":"100%","height":180,"duration":722,"description":"Direct sales reply rates are going down. AI spam is making it worse\nNikhil Reddy saw the shift early: as trust matters more, partnerships become a real revenue channel\nProblem is most partnership teams are still running on spreadsheets. They don't know where to focus. Attribution across emails, events, and co-marketing is a mess\nArzule uses CRM data, market signals, and ecosystem signals to help partnership teams discover and prioritize the partnerships that actually drive revenue\nTwo people building it. Already working with companies generating over $400M in ARR\nApplied late to YC's fall batch, never even got a reply. Applied again for winter, got in, and their group partner told them to pivot the next day. That became Arzule\n🎙️ Nikhil Reddy, Co-Founder & CEO, Arzule on the Fondo START pod\n01:09 What Arzule does and who it's for\n02:24 Direct sales is dying. Trust is taking over\n02:43 Pivoting mid-batch from multi-agent coordination to partnerships\n03:12 Why partnership teams are finally getting their moment\n03:54 The data layer: CRM signals, ecosystem signals, company-specific inputs\n04:09 Why attributing revenue to partnerships is so hard\n05:24 Affiliate links, rev-share, bounties, and contracts in one platform\n06:03 What onboarding looks like for larger customers\n07:02 Start analyzing everything early, even if it feels relationship-driven\n07:48 Tracking signals like new partnership hires and market expansion\n08:28 Revenue attribution as the core of predictable partnerships\n09:26 Applied late, got no reply, applied again, pivoted the day after getting in\n10:02 Move fast and pick something you want to do for 10 years","thumbnail_url":"https://img.transistorcdn.com/q-E1hh7K6IS4AfZiNy2p4MYVGcUOO8lQP92h8QbOEOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NzVj/MDEzNjkxNjU1N2Uy/NDFhMDQ3M2ZhNWI3/NWY0MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}