{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"START","title":"Nikhil Reddy, CEO & Cofounder, Arzule \"Gong for ecosystem driven growth\"","html":"","width":"100%","height":180,"duration":722,"description":"Direct sales reply rates are going down. AI spam is making it worseNikhil Reddy saw the shift early: as trust matters more, partnerships become a real revenue channelProblem is most partnership teams are still running on spreadsheets. They don't know where to focus. Attribution across emails, events, and co-marketing is a messArzule uses CRM data, market signals, and ecosystem signals to help partnership teams discover and prioritize the partnerships that actually drive revenueTwo people building it. Already working with companies generating over $400M in ARRApplied late to YC's fall batch, never even got a reply. Applied again for winter, got in, and their group partner told them to pivot the next day. That became Arzule🎙️ Nikhil Reddy, Co-Founder & CEO, Arzule on the Fondo START pod01:09 What Arzule does and who it's for02:24 Direct sales is dying. Trust is taking over02:43 Pivoting mid-batch from multi-agent coordination to partnerships03:12 Why partnership teams are finally getting their moment03:54 The data layer: CRM signals, ecosystem signals, company-specific inputs04:09 Why attributing revenue to partnerships is so hard05:24 Affiliate links, rev-share, bounties, and contracts in one platform06:03 What onboarding looks like for larger customers07:02 Start analyzing everything early, even if it feels relationship-driven07:48 Tracking signals like new partnership hires and market expansion08:28 Revenue attribution as the core of predictable partnerships09:26 Applied late, got no reply, applied again, pivoted the day after getting in10:02 Move fast and pick something you want to do for 10 years","thumbnail_url":"https://img.transistorcdn.com/q-E1hh7K6IS4AfZiNy2p4MYVGcUOO8lQP92h8QbOEOA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NzVj/MDEzNjkxNjU1N2Uy/NDFhMDQ3M2ZhNWI3/NWY0MS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}