{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Why They Resonate","title":"Neal Foard: How to tell small stories with big meaning to persuade and inspire","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e7ba9c4c\"></iframe>","width":"100%","height":180,"duration":2412,"description":"AI and people both run on LLMs. AI has large language models. People have little life moments. But mostly, we don't draw on our LLMs confidently or consistently enough.\nNeal Foard does, and that's made him one of the most exceptional (and viral) storytellers in the business world.  \n\nNeal joins me today to lay it all out: we talk about constructing stories, practicing and rehearsal, and how to shape a true story into something entertaining. Together, we hear his famous story of \"the best bartender in Chicago\" and talk about the little moments that make it work.\n\nNeal is a keynote and TEDx speaker, a former ad agency and brand executive, and a storytelling and personal brand coach. After 25 years in advertising and marketing, working with world-class brands, Neal teaches leaders how to tell more persuasive stories.\n\nThe story we dissect: the Best Bartender in Chicago.\nThe final story you hear in the episode: the Peace Treaty.\nConnect with Neal on his website, Instagram, YouTube, or Linkedin.\n\n***\n\nCLARIFY YOUR MESSAGE + INCREASE YOUR IMPACT:\n\nSubscribe to my newsletter and learn more about me at jayacunzo.com\n\nWork with me one-on-one to nail your message or your next speech: jayacunzo.com/services\n\nBook me to speak: jayacunzo.com/keynotes\n\n***\n\nABOUT JAY ACUNZO:\n\nYou don't need more content. You need a better premise. I help you find and own a Big Idea, then turn it into a differentiated message, stronger speeches, and powerful IP, so you can grow from yet-another expert into their favorite voice. Build your business on the impact of your ideas, not the volume of your marketing.\n\nThe changes my clients experience:\n\nFrom passive reach → to passionate fans\n\nFrom scattered thinking → to focused message\n\nFrom “wall of smarts” talks → to exceptional speeches\n\nFrom constantly chasing business → to being highly sought\nConnect with me:on LinkedIn, Instagram, or Bluesky\n\n\n***\n\nSHOW CREDITS:\nThis episode was produced by Ilana Nevins\n\nCover art designed by Blake Ink\n\nLeave a...","thumbnail_url":"https://img.transistorcdn.com/U_5uFnjlo_zo1xLm_swtwR95pMaitmAz5tjzciVc9Lo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS84ZjJi/ZWMxODZjNGFmYzk1/ZWRkYjE3MWUzMjM3/ZWY5Mi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}