{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"SoundBreaker","title":"Bittersweet & Bold: Building Independent Artist Futures with Jaclyn O’Connell","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e7bc559d\"></iframe>","width":"100%","height":180,"duration":1705,"description":"In this episode of Soundbreaker, host Bob Shami interviews Jaclyn O’Connell, Owner and Principal Strategist at Bittersweet Media, and Founder & Artist Manager at Good Grief Mgmt Co.Jaclyn shares her inspiring journey from retail work to becoming a trailblazer in artist-first music management. With a deep commitment to empowering independent artists, she discusses the emotional labor of being a modern manager, the power of community, and how platforms like TikTok are reshaping music discovery.You’ll hear valuable insights on digital marketing, cold-email networking, setting up LLCs, and why today’s music careers demand both creativity and business savvy. This is a must-listen for anyone navigating the independent music scene—from aspiring artists to industry vets.Visit our guest’s website: https://www.bittersweet.media/ Contact our guest: https://www.linkedin.com/in/jaclynsouth/ https://www.instagram.com/jaclyn_oconnell/https://www.instagram.com/bttrsweet_media/","thumbnail_url":"https://img.transistorcdn.com/1zDmWI7nlWFdAirnWdfy8x3JQfZAQHsV_cNbelKqOlI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3NjYzLzE3MDIz/MTM3NzUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}