{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"7 Ways to Win the Hearts and Minds of Your Users","html":"","width":"100%","height":180,"duration":3248,"description":"Wouldn't you love to turn every blog post into an acquisition machine?\nIn today's episode, you'll learn how you can use content to acquire users that will stick around.\nKieran Flanagan joins the podcast to share what it means to win the hearts and minds of your audience, why the cost of content has grown faster than any other medium in the last five years, and what brands must do to compete in content marketing today.\nTopics covered:\nThe major difference between acquiring users vs. getting users to stick around\nWhat the hearts and mind strategy means for content marketing\nWhy you must invest in every blog post as an acquisition engine\nHow great SEO transforms your content (and makes it better)\nThe surprising point in time when businesses should invest in branding\nHow to identify the #1 topic your content should go after\nWhy intent is key when you start to establish your content design\nThe simple way to attract an audience who shares your beliefs\nResources mentioned:\nReforge Blog\nYour Blog is Not a Publication by Jimmy Daly\nHow to Do SEO Yourself with Tim Soulo\nNat Eliason\nRyan Bonnici\nBrian Dean\nThe Growth Show by HubSpot\nNoah Kagan Presents\nThe Growth TL;DR\nKieran on LinkedIn\n@searchbrat on Twitter\nCategory Creation: 4 Reasons to NEVER Do It\nHow to Compete With Big Brands Even With Very Few Resources","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}