{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"B2B Marketing Exchange","title":"Maximizing Marketing & Sales Alignment With AI","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e80618aa\"></iframe>","width":"100%","height":180,"duration":881,"description":"In the fast-paced business world, companies are always looking for smarter ways to align sales and marketing teams to achieve shared goals and objectives. It's no easy feat, but luckily, companies can see success when they use artificial intelligence (AI) effectively. By leveraging AI tools, practitioners can streamline this alignment process, making it more efficient and effective than ever!\n\nDuring this episode of the #B2BMX podcast, Host Klaudia Tirico chats with Dani Buckley, VP, and General Manager at the sales performance agency LeadG2. The pair discuss how AI is used in marketing and sales alignment and its benefits to businesses. Tune in to learn:\nThe true role marketing plays in successfully enabling sales teams to sell smarter and faster;\nTips and tricks for keeping your teams aligned;\nWhat are the key components of making a sales play and why they’re essential;\nBest practices for our audience to use when building a sales play to ensure it’s strategic, valuable and practical; and\nWhy it is so important for sales to have a framework to work from!\nRELATED LINKS\nConnect with Dani here!\nLearn more about LeadG2.\nFollow us on LinkedIn and Twitter!\nCheck out the agenda and register for B2BSMX 2023 — use code PODCAST25 at checkout and receive 25% off your ticket!","thumbnail_url":"https://img.transistorcdn.com/-HPmDhGGviOBpUZYRSp37aRsox8bdzQnI7obKmorQns/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wZmYz/ZDM0MmM5NzFjYzA0/ZTU3NjJjODk1OTMw/MzUyYS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}