{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"084 | Billy Abbott | Blends, Single Malts & Old vs. New Ways of Drinking Whisk(e)y | The Whisky Exchange","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e810cd45\"></iframe>","width":"100%","height":180,"duration":2320,"description":"In this episode of the Maffeo Drinks Podcast, I discuss the evolution of the whisk(e)y industry over the past 15 years with guest Billy Abbott. \n\nWe delve into the global expansion of whiskey production, the increasing consumer interest in niche markets, and the role of cocktails and serves in modern whiskey consumption. \n\nBilly shares insights on how new expressions and innovations are shaping the industry while they also explore the significance of brand identity and consumer engagement. \n\nThe conversation highlights the changes in whisk(e)y production, marketing, and consumer preferences, making it a must-listen for anyone interested in whisk(e)y.\n\n00:00 Welcome to the Maffeo Drinks Podcast\n00:28 Diving into the World of Drinks Brands\n00:54 The Evolution of Whiskey\n01:49 Whiskey Trends and Market Changes\n04:27 Exclusive Bottlings and Store Picks\n09:48 Consumer Preferences and Market Expansion\n19:25 Whiskey in Cocktails and Occasions\n22:43 Brand Identity and Marketing Strategies\n33:12 Wrapping Up and How to Connect\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Billy Abbott","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}