{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Justin's brain","title":"How high is customer demand?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e826ba80\"></iframe>","width":"100%","height":180,"duration":218,"description":"Successful startups don't create demand. They position themselves in the path of existing demand. In a good market, customers provide their own motivation. Your job isn't to create customer motivation; it's to find where it already exists and then build something that satisfies it.Timestamps:00:00 I was listening to the Offsite podcast.  00:20 What does it take for a customer to take out their credit card?00:46 How high is the customer's desire for the product?01:23 When will a customer buy even when there's friction?01:59 The pitfalls of optimizing a product when there's no demand02:45 A framework for assessing Market Demand03:21 ConclusionWatch the whole episode of Jordan's conversation with Ruben.★ More about me: ★I'm Justin Jackson. I founded Transistor.fm (a podcast hosting and analytics platform) with Jon Buda.I write, podcast, and make videos about bootstrapping, startups, marketing, calm companies, and business ethics.My blogBluesky","thumbnail_url":"https://img.transistorcdn.com/UqqDv1UJafgztUHPZUZVwjORISRwWDKEaL8iomaxkdA/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82ZDk1/NzE2MWZlMTEyZjdi/MWI5MjFiYmU3ZjA0/MTMwOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}