{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How To Solve People's Most Painful Problems With Content","html":"","width":"100%","height":180,"duration":3090,"description":"Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required.\nWe are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like.\nThis is a topic that I find very interesting.\nThen we are going to go through a step by step run-through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.\nTopics covered:\nWhether it’s better to be a content marketer or a sexual health director\nDan has always been drawn to writing even in his early school days\nDan’s father would engage dinner table discussion about current events\nHis background gave Dan a wide variety of interests which drew him to writing\nCynicism in content marketing and Dan’s love-hate relationship with content\nThe democratization of content marketing through the Internet\nContent marketing as branded storytelling not copy\nQuality beats quantity when it comes to results\nBest practices always come down to testing and data\nListen to what your customers say to build copy that converts\nPutting out content that is already out there is not contributing\n\nResources mentioned:\n5 Content Marketing Promotion Tactics You Should Try Today\nUnbounce\nCall to Action Podcast\nOli Gardner Unbounce Blog\nGoogle Analytics\nKissmetrics\nDomo\nContently Content Strategist Blog\nMEL Magazine by Dollar Shave Club","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}