{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Lay of The Land","title":"#178: Jared Anderson  & Sandor Gyerman (Andor Creative) — 100M+ Organic Views, Gen Z Marketing, and Social Media Authenticity","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e832000c\"></iframe>","width":"100%","height":180,"duration":3180,"description":"Sandor Gyerman and Jared Anderson, the dynamic co-founders of Andor Creative.Founded in 2018 when they were Sophomores at Cleveland State University, Andor Creative was born to find more innovative ways to produce advertising and marketing content for companies, bridging the gap between Gen Z and established businesses in Greater Cleveland.Since inception, their campaigns have generated over 100 million organic views across various social media platforms and their impressive and growing list of over 50 clients includes industry giants like Mercedes Benz USA, Nissan, and Volvo USA, to prominent individuals including a dozen NFL players, all from their office in Downtown Cleveland.In our conversation, we'll explore the origins of their friendship, the influence of D1 collegiate sports on their approach to business, hustling door to door to get the business off the ground, the influence Cleveland has had on their work, their creative process, their takes on Gen Z, how to break through the noise and stay relevant and authentic in the ever-changing world of social media, and lots more!-----LINKS:https://andorcreative.com/homehttps://www.instagram.com/andorcreative/https://www.linkedin.com/in/sandor-gyerman-108979172/https://www.linkedin.com/in/jared-anderson-03a1ba161/-----SPONSORS: John Carroll University Boler College of Business || Impact Architects & NinetyJohn Carroll University Boler College of Business: https://business.jcu.edu/ As we’ve heard time and time again from entrepreneurs on Lay of The Land — many of whom are proud alumni of John Carroll University —  success in this ever-changing world of business requires a dynamic and innovative mindset, deep understanding of emerging technology and systems, strong ethics, leadership prowess, acute business acumen… all qualities nurtured through the Boler College of Business!With 4 different MBA programs of study — spanning Professional, Online, Hybrid, and 1-Year-Flexible — The Boler College of Business provides...","thumbnail_url":"https://img.transistorcdn.com/83f-43Wz3A8u4303ZUZ8sIr3iY-45NuHaXW4rZCGBA0/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE2MTMwLzE2Mjg3/MTAwMjUtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}