{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Vibe Marketing","title":"Branded & Marketed by AI?","html":"","width":"100%","height":180,"duration":2155,"description":"AI can build you a logo in 30 seconds. The question is whether you should let it. Craig andCaitlin talk through what AI is actually good at in branding and marketing, where it fallsdangerously short, and how to use it as the sidekick it's built to be instead of handing it the keysto your entire brand. Caitlin shares her 10/80/10 framework, and Craig gets real about why evenas a power user, he doesn't trust it to do 100% of anything.What we cover:● AI as sidekick, not replacement: why the \"automate everything\" pitch should make younervous● The trademark trap: why you may not be able to legally own an AI-generated logo● Caitlin's 10/80/10 rule: be heavily involved in the first 10% and last 10%, let AI acceleratethe middle● How feeding AI your brand strategy playbook unlocks genuinely useful outputs● Using AI to find what clients almost said: parsing transcripts for the half-finished thoughtsthat matter mostThe One Thing: AI will always answer you, and it will always sell you on that answer. Your jobis to bring the 20% it can't: the human creativity, the strategic context, and the final qualitycheck. It's a great sidekick, but it's not the stool you want to put your whole weight on.Craig Brooks is CEO of Clarity Creative Group. Caitlin Smith is a brand designer and strategist.New episodes dropping soon. Follow Vibe Marketing wherever you listen to podcasts.","thumbnail_url":"https://img.transistorcdn.com/cpSubJblz6fIvSfx81KfvvAD9F-o47iyZH9oL2Q5OCk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lOWI1/NjU2YTAxYjY4MTYw/OGZjMjVhZDAyZDFh/ZTU1OC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}