{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The 365 Commitment","title":"Day 261 - What You Should be Doing?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e87e2b72\"></iframe>","width":"100%","height":180,"duration":285,"description":"Questioning the pressure to conform in marketing and business. Key Points: Guy Reams critiques being told \"what you should be doing\" in sales conversations. Focus on what the client wants: Be upfront about selling your services. Tailor communication to the client's needs and interests. Avoid generic marketing tactics: Ditch boring presentations with repetitive slides (milestones, company history, etc.). Stop using overused stock photos. Challenge the \"should\" mentality: Consider if traditional business practices are truly beneficial. Focus on what you and your clients want to achieve. Call to Action: Re-evaluate your marketing approach. Prioritize what your clients want to hear over generic messages. Consider if following industry norms is truly helping your business grow. Quote: \"I think I'm just about done with the 'should' part of my life. I think I'm going to stop doing what I should be doing and start doing what I want to do. And more importantly, doing what my clients want me to do.\" - Guy Reams pen_spark tune share more_vert","thumbnail_url":"https://img.transistorcdn.com/FJI0HCjykxrbECHGUm5GQtCihaXbmF8FR01ldqq8USo/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wOGIz/NmE5MjM4OWQwMzU1/NjYyYTQxODIyMzdl/YjY5Ny5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}