{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"High Stakes Growth","title":"Shawn LaRowe: Modernizing Pelican While Protecting the Values That Built It","html":"","width":"100%","height":180,"duration":1999,"description":"Shawn LaRowe is the Chief Product and Marketing Officer at Pelican, the 50-year-old brand known for its ultra-durable protective cases. Previously, he spent 17 years at Nike and has also held executive roles at Dakine, KUIU, and Filson.  Expect to hear about:  – 74 Product Launches in 2025: How Pelican is expanding past its protective case core into categories like travel while protecting the values that built the brand. – Broadening the Base: Why Pelican's professional-grade reputation signals quality but can feel intimidating, and how they're making the brand accessible to a wider audience. – Listening Becomes Product: How years of requests for in-case lighting turned into ModLight, a launch that's blowing up on social. – Modernizing the Stack: The Shopify and Klaviyo migration that unlocked a 360 consumer view and new retention possibilities. – Product Plus Marketing: What marketers can learn from product managers, and how living in both worlds gave Shawn an edge in his career. Find Shawn on: LinkedIn – https://www.linkedin.com/in/shawnlarowe/ ","thumbnail_url":"https://img.transistorcdn.com/391LG5hv0mWO3ohRrPQLLnjDUAenI5zWUm6SaIRgHNQ/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYTRi/MWQ5ZmVhMGM3Nzc0/YTEzZjJhNTE5MTJi/YTM0MS5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}