{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast","title":"How Smart Positioning Can Make Your Marketing 10x Better","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e8b3f725\"></iframe>","width":"100%","height":180,"duration":3428,"description":"My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.\nHe specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms.\nListen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way.\nTopics covered:\nMain symptoms of bad positioning\nSpecific techniques to test the market and research a specialty\nBenefits of good positioning and resources for digital marketers\nPhilip’s experience and journey from working in an agency to consulting\n\nResources mentioned:\nThe Positioning Manual for Technical Firms\nClutch.co\nNo: The Only Negotiating System You Need for Work and Home by Jim Camp\nSeth Godin’s Blog\nPositioning Crash Course by Philip Morgan\nPhilip Morgan Consulting\n13 Positioning Principles From Hungry Hungry Hippos","thumbnail_url":"https://img.transistorcdn.com/tErK_MMK-L6psKsv8Q2vwohzj73RLm3YvZmMK-IJ5Xk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM3NTE0LzE3MDg2/ODAyNDEtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}