{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Vincenzo Landino Show","title":"149: Is Video an Afterthought?","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e8d48137\"></iframe>","width":"100%","height":180,"duration":1327,"description":"Amy Schmittauer joins me to discuss why video is right now and discusses the new show, by Aftermarq, \"Afterthoughts\".\nWhat is Savvy Sexy Social?\nThe mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you’ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business.\nI’ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words ‘savvy’, ‘sexy’, and ‘social’ truly described everything I knew I wanted to share.\nSAVVY — Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off.\nSEXY — Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations.\nSOCIAL — Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation.\nAll in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories.\nAbout Vincenzo Landino:\nVincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a video consultancy specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools,...","thumbnail_url":"https://img.transistorcdn.com/2mROYySKhgQfl9TCQLD9syx9ZzKG_x6vddA4dcWJniw/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zZjQ3/MWEyY2Q4YjRhMjEz/Mjk2MzA2NDcxNDI3/ZTNhMi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}