{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Ecommerce Marketing School","title":"The Team Behind DUDE Wipes Crushes Marketing With Creativity & Entertainment #48","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e8f189d6\"></iframe>","width":"100%","height":180,"duration":603,"description":"Today is special. Because Ben is sharing the first-ever Ecommerce Marketing Hall of Fame inductee. Ok so that's not exactly a real thing, but the team over at DUDE Products has incredible ideas when it comes to marketing. They've done everything from entering (and winning) a local chili competition to getting millions of eyeballs on their logo at the World Series (and only spent $20). If you're not following their marketing, you're missing out. Here's how they use entertainment and creativity to create killer campaigns.","thumbnail_url":"https://img.transistorcdn.com/sMVeX70GKzeK3YOAREsTcVW3yH2c8nGxt-bVpJRA8tg/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85OTZi/MGRjY2M3MGFiYWE1/ZjQ5ODg4MTM0MDA2/MDc3Yi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}