{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Inside BS Show","title":"Deb Gabor: A Branding Clinic for Your Self Brand | 9","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e8f36ce4\"></iframe>","width":"100%","height":180,"duration":1789,"description":"The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Deb Gabor.\r\nIn this episode, Dave and Deb discuss:\r\n\r\nHow your brand is your target and the 3 questions to ask to raise their profile. \r\n\r\nBuilding your brand and story around a specific avatar. \r\n\r\nHow to get inside the head of your ideal client.\r\n\r\nConsistency and authenticity in brand success.\r\n\r\nKey Takeaways and actionable tips:\r\n\r\nDon’t try and be everything to everyone. Focus everything on your best customer and build the brand for the best customer. \r\n\r\nYour ideal customer is a human being, not a business. \r\n\r\nIrrational loyalty is available to any company as long as you understand your customer’s hero story.\r\n\r\nDon’t get stuck in the middle of the pyramid, go to the top of the pyramid.","thumbnail_url":"https://img.transistorcdn.com/PiZj2Jvm0A50__OqC5DH07qJG7fmMYBgHzZdsz2P7co/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ZDIx/MjEwZDNiZDMwN2Uw/YzJiNjE0ZTNkMmFm/ODZlOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}