{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Marketer Show","title":"Scott Sanchez on storytelling and product marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e9233fa8\"></iframe>","width":"100%","height":180,"duration":1358,"description":"On today’s episode, I spoke with Scott Sanchez about storytelling as a marketer in 2023. Scott is an accomplished Chief Marketing Officer and Product Marketing leader with over 20 years of experience in creating strong messaging.Here’s what you’ll learn:How brands should think about storytelling in 2023How to tell stories that persuade and delight customersHow product marketing has evolved this decade","thumbnail_url":"https://img.transistorcdn.com/t6aQzSvjKPQdWFXBCAmxjdJ8gZ9eHlW1iHtZrAsZo7U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQxMzY0LzE2ODMz/MTg1NzAtYXJ0d29y/ay5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}