{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"039 | Founding a Drinks Brand: turning the Feudal system upside down | Part 1/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e923ca61\"></iframe>","width":"100%","height":180,"duration":2667,"description":"In episode 039, I finally caught up with my old friend and colleague, Julian Davies. He started as a Sales guy for Stella Artois in the UK, then moved to SABMiller where he wrote the brand-building strategy, before taking a Senior Marketing role at Bombay Sapphire. He now consults start-ups and is the Founder of Ostara English vermouth. I hope you enjoy our chat.\n\nTime Stamps\n00:00 Introduction\n00:56 Background\n03:54 Communicating Bottom Up Philosophy\n10:51 Brand Lifecycles\n16:42 Difference Between Large and Small Drinks Companies\n19:56 Role of The Brand Owner\n26:58 Podcast and Brand Similarities\n31:23 Why Start a Brand?\n41:40 Outro\n\nAbout The Host: Chris Maffeo\nAbout The Guest: Julian Davies","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}