{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Naavik Gaming Podcast","title":"The Black Friday Playbook: How Game Publishers Can Maximize Holiday Sales","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e9653b6e\"></iframe>","width":"100%","height":180,"duration":2403,"description":"Black Friday is the biggest week of the year for game sales, and the decisions that shape it happen long before players hit buy. Julian Migura, co-founder and COO of VaultN, joins Kalie Moore to walk through how publishers should plan the holiday window, using data from VaultN’s network of publishers and storefronts. They cover how deep to discount, on what channels and best practices for how to protect your price for the rest of the year. They also discuss what Valve ending physical Steam gift cards means for gifting, why marketplaces like Amazon still can’t sell PC game codes, and where players will be buying games next.\nThis episode is brought to you by Appcharge, the payments platform built specifically for mobile gaming that processes over a billion dollars annually. Learn more here: https://www.appcharge.com/?utm_source=naavik&utm_medium=newsletter&utm_campaign=sponsorship_payments\n\nIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co.\n\nWho’s On:\nGuest - Julian Migura: https://www.linkedin.com/in/julianmigura/ \nHost - Kalie Moore: https://www.linkedin.com/in/kaliemoore/ \n\nWatch the episode: YouTube Channel\nFor more episodes and details: Podcast Website\nFree newsletter: Naavik Digest\nFollow us: Twitter | LinkedIn | Website\nSound design by Gavin Mc Cabe\nLinks mentioned:\nVaultN: https://vaultn.com/\nJulian Migura on LinkedIn: https://www.linkedin.com/in/julianmigura/\nValve ending physical Steam gift cards: https://www.pcgamer.com/gaming-industry/valve-will-stop-selling-steam-gift-cards-at-retailers-over-scam-concerns/","thumbnail_url":"https://img.transistorcdn.com/I6fElHVztPSpIDUYjOOJIkFaMWeOFfzmuK4Zvdw4g2k/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYWVl/NmFiNWZkNTg2NDJh/ODQ0NjIzNmRiMDdl/YjJjOC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}