{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Shopify Growth Show","title":"A Startup That's Disrupting the $16B Funeral Industry: Micah Truman (#101)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e9704eb2\"></iframe>","width":"100%","height":180,"duration":3221,"description":"This week, Jim has an amazing conversation with Micah Truman, CEO of Return Home, a company that is revolutionizing the funeral home industry with the creation of a new category of service called \"terramation.\" Micah shares his amazing journey and what he's learned from entering the business as an outsider and finding value in the human interactions he has with his new clients. Micah has achieved great business success as he continues to ensure meaningful impact Return Home has on the planet and the people who live on it.","thumbnail_url":"https://img.transistorcdn.com/EnGVMNRPAK0fVYR5TKVtLQJoIALKwkn0-wtzIppxgjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mYjVj/OGEyY2U1MTRiOTIx/YzRlNzVjNzczMDY2/NjhiNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}