{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Thriving Through","title":"E109 The 15% Rule: How to Stop Educating Strangers and Start Attracting Clients Who Are Ready to Buy","html":"","width":"100%","height":180,"duration":3279,"description":"In this episode, host AJ Riedel talks to Sue Begent, Founder of Sue Begent LLC. Sue is a messaging and positioning specialist for solopreneurs who came out of 20 years in pharmaceutical marketing, where she was responsible for global launches of billion-dollar drugs, and now applies that same depth of strategy to consultants and coaches who are tired of sounding like everyone else online. Why You Should Listen to This Episode:If you're a self-employed consultant making less than $100K and you're stuck wondering why your work doesn't translate into clients, this episode hands you the answer most coaches won't say out loud: you are marketing to the wrong people. Sue introduces the \"diamond buyer\" idea, the 15 to 20% subgroup of your ideal client who is already aware of their problem and actively looking to invest in a solution. Stop trying to convince strangers they have a problem. Start writing for the ones whose first question is \"will this work for me?\" instead of \"how much does it cost?\" You'll walk away with a clear way to look at your LinkedIn profile, your website, and your weekly content, and see exactly where it's leaking clients. What You'll Learn in This Episode:•        The Diamond Buyer Concept — Sue defines the small subgroup of your ideal client who is ready to invest right now, and explains why marketing to anyone broader is a slow, expensive uphill climb.•        The 3-to-5-Second Rule — Why your LinkedIn profile reading like a corporate resume is repelling the exact buyers you want, and what to put in the first three lines instead.•        Positioning Through Contrast — Why narrowing in on \"women solopreneurs\" or \"executives in transition\" is no longer specific enough — and the contrast move that made one ADHD coach’s pipeline fill up.•        The Five Beliefs Framework — How to stop staring at a blank cursor every Monday by writing to the five core beliefs your ideal client must hold before they’ll hire you.•        Reaching Back to Where You...","thumbnail_url":"https://img.transistorcdn.com/w-_QBbxVo-8ZDIXX54CZGe5vij6twqwNGEuGg-Wzdjk/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZGZi/NGNmOTE1MjBjMWUy/YTk1ODIxMTNlNzJm/YWRiOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}