{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Johnson City Living","title":"246. The Power of Storytelling in Marketing","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e9be98fa\"></iframe>","width":"100%","height":180,"duration":1757,"description":"Summary\nIn this episode of the Johnson City Living Podcast, host Colin Johnson sits down with Candice Yates, a social media marketing expert who shares her journey from retail management to owning her own business. They discuss the importance of storytelling in marketing, the role of social media for local businesses, and the creative challenges faced in the industry. Candice also shares insights on the impact of AI on social media, the collaborative spirit of the Johnson City community, and her vision for the future of her business.\nTakeaways\nCandice has lived and traveled in 28 countries, but loves calling Johnson City home.\nShe transitioned from retail management to social media marketing after realizing her passion for creativity.\nCandice started her own business, Candid Marketing and Media, three and a half years ago.\nShe emphasizes the importance of understanding clients' goals in social media marketing.\nCreativity is key in social media, and Candice often collaborates with clients on-site for unique content.\nSocial media is essential for local businesses to thrive in today's market.\nCandice believes in the power of storytelling and asks open-ended questions to help clients share their narratives.\nAI can assist in content creation, but the human connection remains irreplaceable.\nThe Johnson City community thrives on collaboration rather than competition among businesses.\nCandice aims to grow her business by hiring an assistant to help manage her workload. \nConnect with Candice: https://www.instagram.com/candidmarketingandmedia/\nBuy your next home, or list your current home with us! \nhttps://www.thecolinandcarlygroup.com/\nBe a guest on the Johnson City Living Podcast: https://www.johnsoncityliving.com/guests?fbclid=PAZXh0bgNhZW0CMTEAAaf_qLsH2l73s8fTV40Oebx8kSAGlIFS_y50ij7CRneeNX3I6NzzfQMUKP-7hw_aem_xHCpTZ5r_cOfc22X1DNvmw","thumbnail_url":"https://img.transistorcdn.com/kVR7xJ03NYhfF8_sXtvBTfSHl3i_ZVCt1UjNi6axA5o/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8zMjQw/NGFjNzI2N2RiMTky/ZmZiMTFmOTA5YThl/MWViNi5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}