{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"MAFFEO DRINKS: The Lab","title":"019 | Negroni vs. Old Fashioned type of cities: how trending cocktails change between cities and can be used as target occasions | with Krista Schubert from Overproof (Miami, FL, USA)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e9cf50a9\"></iframe>","width":"100%","height":180,"duration":3199,"description":"In this single episode, I had the pleasure of interviewing Krista Schubert from Overproof, an AI-powered market intelligence platform & field execution software for the beverage alcohol industry. She has extensive industry experience and brings incredible insights and data to our chat. \nIf you are interested in using OverProof, you can do it ⁠here⁠ and get $250 discount.\n\nMain topics discussed:\n\nFrom 0 to 1 bottle\n• The importance of the Target Occasion\n• How occasions change by City and State\n• How to choose the correct city to start building your brand\n\nFrom 1 bottle to 1 case\n• Brand Owners' vs. Distributors' approaches to city strategies\n• Analyzing cocktail menus to decide where to focus on\n• Avoid brands vs. following brands: different strategies\n\nFrom 1 case to 1 pallet\n• Big brands vs. Small brands approaches\n• How to move from one City / State to the next\n• How Independent Bottle Shops can complement your On-trade strategy\n\nAbout the Host: ⁠⁠⁠⁠Chris Maffeo⁠⁠⁠ \nAbout the Guest: Krista Schubert","thumbnail_url":"https://img.transistorcdn.com/EEVeqPnCSO50vcTEwCGi8EsKVAfckKW1Ma9V9k_f5cM/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9mNjQy/ZWFiZWJiOTRmMTBm/YmUxYWFmNTA2MjI4/M2ViNC5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}