{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Zero Click Marketing","title":"Why B2B Is MORE Emotional Than B2C (with Talia Wolf)","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/e9d141e2\"></iframe>","width":"100%","height":180,"duration":2025,"description":"B2B buyers like to pretend decisions are purely rational. But when your job, reputation, budget, and team trust are on the line? That’s emotional as hell.I sat down with Talia Wolf, founder of GetUplift and author of Emotional Targeting, to dig into customer research, pricing transparency, AI search, and how emotional targeting helps marketers create messaging that actually resonates.Talia also shares a case study on how her team helped one company increase free trials by 54% through emotionally resonant comparison pages.Timestamps00:00 — Why B2B purchases are deeply emotional01:36 — How emotional targeting and zero-click marketing fit together04:47 — Talia’s three-step framework: research, audit, test05:11 — Why buying B2B software carries more emotional risk than B2C09:27 — The qualitative research that reveals what buyers actually care about11:00 — How Teamwork.com used comparison pages to increase free trials by 54%16:50 — Why honest comparison content can attract better-fit customers19:37 — Why pricing transparency matters more in the AI search era25:41 — The KPIs Talia’s team tracked beyond free trials28:10 — The problem with A/B testing and what to do about itResources:Unlock better marketing with Emotional Targeting by Talia Wolf. Get your copy nowConnect with Talia Wolf: https://www.linkedin.com/in/taliagw/ Learn more about GetUplift: https://getuplift.co/ Learn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | ThreadsThis episode was produced in partnership with Share Your Geniuswww.shareyourgenius.com Learn more: zeroclickmarketing.coConnect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","thumbnail_url":"https://img.transistorcdn.com/IthCXTjgV3K8leLwx_hDMGaZ1JtN3o6wJwDqsYx223g/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}