{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Once Upon a Business","title":"The Wind and the Sun","html":"","width":"100%","height":180,"duration":398,"description":"Lisa tells Aesop’s fable “The Wind and the Sun,” unraveling lessons for entrepreneurs on the power of gentle persuasion over force. By examining themes of empathy, ethical actions, and customer-centric approaches, we uncover valuable insights for compassionate and effective business practices.\nStory Coach Lisa Bloom is the go-to expert on business story-telling. For decades she’s helped entrepreneurs master this important but overlooked skill. In Once Upon a Business, she’s turning her attention from the craft of storytelling to the stories themselves — the densely evocative folk and fairy tales that we’re all exposed to.\nIn each episode of Once Upon a Business, Lisa tells a fairy or folk tale and then extracts rich business lessons that are applicable for entrepreneurs of all stripes. As she puts it, even a tiny tale of nine sentences can encompass worlds. \n“We need to be mindful not just of our intentions, but of the impact of our words and our actions.” — Lisa Bloom\nHost Bio:\nFollowing a successful corporate career, Lisa Bloom became an entrepreneur, author, speaker and coach. She built a global business Story Coach, supporting corporates, entrepreneurs and coaches with speaking mastery, leadership capability and marketing impact. Lisa is the author of Seven Stories That Sell and The Story Advantage.\nLisa is also the Director of Mirasee’s ACES Business Acceleration Program, helping entrepreneurs to achieve outstanding results in the growth of their business. There’s nothing Lisa loves more than to spend time with her partner and their four sons, walk her dog, travel, read, and share stories.\nResources or websites mentioned in this episode:\nMirasee\nThe Story Coach\nLisa Bloom’s books: The Story Advantage and Seven Stories That Sell\nCredits:\nHost: Lisa Bloom\nProducer: Michi Lantz\nExecutive Producer: Danny Iny\nAudio Editor: Marvin del Rosario\nMusic Soundscape: Chad Michael Snavely\nTo catch more great episodes coming up on Once Upon A Business, please follow us on...","thumbnail_url":"https://img.transistorcdn.com/ip-ldy2hMs6d4lKySTuzs1J6Vb2cdZc92f8OY68Qf2c/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85NjQy/NjU2YTY3YTNhNjFl/YzBiZDUwMjU2YzZm/ODdkNy5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}