{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"The Paul Truesdell Podcast","title":"The Cost Blindness Problem","html":"","width":"100%","height":180,"duration":622,"description":"The Cost Blindness ProblemLet me tell you something that might sting a little, but sometimes the truth does that. After thousands of conversations over the years, I can tell you with near certainty that about half the people I sit down with simply do not want to know what they are paying. Not cannot know. Will not know. There is a difference, and it matters.I call it willful cost blindness, and it is one of the most expensive conditions you will never find in a medical textbook. These folks have spent decades building wealth, making sharp decisions, negotiating deals, and running households or businesses with precision. But when it comes to the fees their financial advisor or firm charges, they suddenly develop a remarkable ability to look the other way.Here is the uncomfortable part. When you work with someone for years, you build a relationship. You know their kids' names. You have been to their office Christmas party. They sent flowers when your mother passed. And that is exactly how the game is designed to work. Because once you like someone, once you trust them, it becomes almost impossible to look them in the eye and say, \"I appreciate the relationship, but I am not paying these kinds of fees anymore.\"But there comes a point, and I have seen it happen again and again, when people just snap. Like that fellow in the movie Network who threw open the window and shouted that he was mad as hell and was not going to take it anymore. Something clicks. The loyalty finally costs more than the comfort is worth.Let me give you three examples from real folks I have worked with. Names changed, of course, but the stories are true enough.First, a married couple in their early sixties. Retired teachers, both of them. Good pensions, modest lifestyle, about four hundred thousand saved. They had been with the same broker for eighteen years. Nice guy. Sent birthday cards. The problem was they were paying one and a quarter percent annually on assets under management plus the...","thumbnail_url":"https://img.transistorcdn.com/115-XsjkdwCpJ99xv-8oZ76t6jr8ScWEC5MYSKzL0ig/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS82MTUx/OWRiNTc0NTk0Y2Nk/M2VjYTliMGVhN2Zm/YTZkZi5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}