{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"What Works","title":"EP 167: Focusing On Bigger, Longer, and Local With Scoop Studios Founder Maggie Patterson","html":"","width":"100%","height":180,"duration":1783,"description":"\nThe Nitty Gritty\n\n* Why Maggie of Scoop Studios pivoted from working with online entrepreneurs to local, in-person clients — and how tapping into her existing network made all the difference in finding leads\n* How Maggie’s role within the agency shifted to Director of Sales when her business partner left — and how that impacted the rest of the team structure\n* Who updates standard operating procedures and when\n* Why Maggie only works with clients on engagements six months and longer (hint: healthier cash flow and happier clients!)\n\nMaggie Patterson, Principal of Scoop Studios, recently made a huge pivot in her company. For the first year or so of business, Maggie worked primarily with online business owners. But when she saw that business wasn’t growing and finding leads became increasingly harder, Maggie knew it was time for a shift.\nThat’s when she decided to stop working with online business owners and instead work with local business owners. The results? She’s getting paid more,  she’s working with her ideal clients, and she’s working with them on a longer basis. “I’m so glad we made that move,” Maggie says.\nIn this episode of What Works, Maggie shares the process of pivoting her business, growing her team, and setting herself up for success over the long-term.\nWe release new episodes of What Works every week. Subscribe on iTunes so you never miss an episode.\nEmbracing local events to find clients\n“I can walk in and be one of the smartest people in the room whereas online there are a lot of smart people. I have a different perspective than everyone else in that room. That enabled me to make a lot of connections quickly and really parlay that into business a couple months later.” — Maggie Patterson\n\nDespite living in a town with a population of 500, a post office, and a pizza place, Maggie found there were more than enough leads right in front of her. But, as an introvert, she had to motivate herself to get in front of them.\n“My motto during that time was:...","thumbnail_url":"https://img.transistorcdn.com/AmfGeDL96-fhMaeOcqmX7TK_eWrvTLco6OJj2QpZtZI/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS80NGUx/OWY5ZDg1M2E5MmU3/ZjEwOWVmNDM3MWVh/ZjZlOS5wbmc.webp","thumbnail_width":300,"thumbnail_height":300}