{"type":"rich","version":"1.0","provider_name":"Transistor","provider_url":"https://transistor.fm","author_name":"Dig In","title":"23. Risa @ Tyson Foods on Why Researchers Should Be Strategists","html":"<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https://share.transistor.fm/e/ea01787d\"></iframe>","width":"100%","height":180,"duration":1929,"description":"Risa Duesing is the VP of Consumer Insights, Analytics, and Sensory at Tyson Foods. She's spent the last couple of decades developing a deep understanding of consumer attitudes and behaviour, alongside marketplace trends, to build consumer-relevant brands. Tune in to this discussion to learn the ways in which Risa fosters out-of-the-box and story-driven thinking in her team members, how she's attempting to 'predict' the future for her customer, in a world that's entirely unpredictable, and more.","thumbnail_url":"https://img.transistorcdn.com/OqrQ7Q2mPF4k19hpOgUojDeEuNYhNG7Dc9_QTGFeI-U/rs:fill:0:0:1/w:400/h:400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9kYjdk/NGMwOTAxZTg2YzQ3/MjM0ODY5NjlmNDI3/NmUzZC5qcGc.webp","thumbnail_width":300,"thumbnail_height":300}